COMPANYINFO
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e-pay Asia Limited (“EPY”) is the leading provider of electronic top up services for prepaid mobile users in South East Asia. The EPY electronic top up service was first launched in Malaysia in 1999 with one mobile operator to address inefficiencies in top up or reload payment options for the fast growing prepaid mobile market and was the first to offer pre-paid mobile phone users an electronic top up option, as an alternative to physical scratch-off cards. Since then, EPY has successfully developed a regional network of Retail Agents, expanded its service offering and entered into New Markets, which has led to a significant increase in its sales revenue and market position.

Today, the EPY electronic top up service is supported by 11 mobile operators in 3 countries. EPY has the number one market share for electronic top up of prepaid mobile airtime in Malaysia and Pakistan.

EPY buys prepaid airtime directly from the mobile operators at a discount retail price and distribute it electronically to consumers via its network of authorised Retail Agents. There are approximately 15,000 Retail Agents offering e-pay's electronic top up service comprising of more than 15,000 Terminal. On an annual basis, EPY through its Retail Agents processes more than 100 million prepaid mobile top up transactions.

Growth Potential

The electronic payment industry in South East Asia is less mature than in more developed countries like Australia. As a consequence, the industry is growing rapidly and provides significant opportunities for EPY. EPY believes that it will be able to generate significant growth from the following market forces and opportunities:

• Growth in mobile phone use:

  The penetration of mobile phones remains in the Regions where EPY operates remain comparatively low compared to more developed countries like Australia. Market research has indicated that the number of mobile phone users will continue to grow strongly over the next 5 years, with EPY Markets experiencing some of the highest growth rate;

• Pre-paid users dominate :

  Most mobile phone users in regions where EPY operates ("Regions") subscribe to pre-paid services, where the air-time is purchased in advance. EPY’s products and services are specifically designed to enable pre-paid mobile phone users to Top Up their accounts through an extensive network of point of sale locations. Pre-paid users accounts for more than 80% of all mobile subscribers in these Regions;

• Shift to electronic Top Ups :

  Currently, physical Scratch Cards are still the dominant method of topping up pre-paid mobile phones in the South East Asia. However, electronic solutions, such as those provided by EPY, are rapidly gaining market share due to the many benefits they provide

• Growth in New Markets :

  EPY currently operates in Malaysia, Pakistan and Thailand and plans to expand into other countries in the Asia, such as China. The Directors believe that EPY will be able to leverage its expertise and replicate its business model in those New Market to secure strong market positions; and

• New products :

  In more developed countries, electronic payment networks are used to facilitate a wide range of electronic transactions such as bill payments, ticket sales and council rates. EPY plans to offer these other electronic payment services through its network to leverage the infrastructure that has already been installed.

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